Who came up with uses and gratification theory media?

Who came up with uses and gratification theory media?

Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them.

Where did the uses and gratification theory come from?

Elihu Katz first introduced the Uses and Gratification Approach, when he came up with the notion that people use the media to their benefit. The perspective emerged in the early 1970’s as Katz and his two colleagues, Jay Blumler and Michael Gurevitch continued to expand the idea.

What is new media theory?

New media theory, broadly speaking, conceptualizes the implications of digital technologies: from the novel sociopolitical configurations fostered by computer-mediated communication, to the aesthetic and cultural significance of digital culture.

What are the different media theories?

Let’s look at five fundamental theories of mass communication: 1) the magic bullet theory, 2) two-step flow theory, 3) multi-step flow theory, 4) uses and gratification theory, and 5) cultivation theory.

What is network theory in media and information?

According to theoretical physician Markus Schirmer, network theory involves the study of the way elements in a network interact. Nodes, elements in a network, interact with one another, an interaction impacted by binding connections called edges, he explains.

What are the media effects theory?

Media effects include theories that explain how the mass media influence the attitudes and perceptions of audience members.

What are the four major types of media effects?

These four media-influenced functions are acquiring, triggering, altering, and reinforcing. The first two of these functions influence immediate effects that would show up either during the exposure or immediately after.